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It's not rocket science.

Made with science.
For your pocket rocket.

We pair cutting-edge biochemistry with data-driven biometrics to create the optimal underwear for your pocket rocket.

All aboard.

1 The Theory of Everyman.

We explore the science of men’s underwear on our mission to find the ultimate formula for every man.

2 Software Engineering.

We use sustainable materials and cutting-edge tech to engineer the perfect software for your hardware.

3 Sexual Chemistry.

We champion men’s health and sustainable forestry, supporting healthy wood for the whole planet.

2Software Engineering

We're harnessing intelligent tech to reboot the underwear sector,
using the latest in sustainable materials and automated technologies
for a more balanced, more mindful trunk, made in the right way.

"The Tesla of men's trunks" - Someone

1Milling

Beech and eucalyptus trees, from FSC-certified forests, are sustainably harvested, and milled into wood pulp.

2Spinning

Wood pulp is broken down using complex biochemistry, then spun into staple fibre, and transformed into yarn.

3Knitting

Spooled yarns are blended with super-stretch elastane, via mechanical weft-knitting, to produce lengths of fabric.

4Stitching

Fabric is cut into components and masterfully assembled, by highly-skilled technicians, using the latest technologies.

From trees to trunks. From trees to trunks. From trees to trunks. From trees to trunks. From trees to trunks. From trees to trunks.

Auto-refresh

Muscle memory

Programmed with freshness on repeat.

Engineered to go further and last longer.

Air Circulation

Thousands of micropores breathe as you move,
generating 98% more airflow than cotton,
for trunks that wear like a breeze.

[7] Beech-CV blend = 100% (270 mm/sec)
higher air permeability than cotton-CV.

[8] Eucalyptus-CV blend = 96% (260 mm/sec) higher air permeability than cotton-

Active Cooling

Aiding your skin's natural thermoregulation,
our fibres absorb and evaporate sweat,
keeping your cucumber cool, all day long.

[9] Beech = 72% (2.5 mm/sec)
faster wicking rate than cotton.

[10] Eucalyptus = 39% (1.37 mm/sec)
faster wicking rate than cotton.

Antibacterial

Natural capillary action disperses sweat,
reducing bacterial growth by 850% vs cotton,
so your trunks stay fresh for days. Literally.

[11] Beech = 600% (? ng DNA cm-2)
less bacterial growth than cotton.

[12] Eucalyptus = 1100% (? ng DNA cm-2)
less bacterial growth than cotton.

Shape Retention

Our fibres are stronger and stretchier when wet,
so we guarantee they'll keep their shape
as long as you keep yours.

[1] Beech = 8% more wet elongation
+ 10% more wet modulus than cotton.

[2] Eucalyptus = 38% more wet elongation
+ 170% more wet modulus than cotton.

Anti-Wrinkle

Round, uniform fibres keep you looking tidy,
providing a supple, crease-resistant surface
with that smooth operator vibe.

[3] Beech = 27% (12°) higher
crease recovery angle than cotton.

[4] Eucalyptus = 27% (12°) higher
crease recovery angle than cotton.

Tensile Strength

Composed of dense cellulose crystals,
super-strong fibres secure your hardware,
whether it’s a hard drive or a floppy disk.

[5] Beech = 35% (9 cN/tex)
more dry tenacity than cotton.

[6]Eucalyptus = 42% (11 cN/tex)
more dry tenacity thancotton.

Threads with benefits. Threads with benefits. Threads with benefits. Threads with benefits. Threads with benefits. Threads with benefits.

Software architecture

Our experts use state-of-the-art techniques
to map out the optimal ergonomic blueprint
for the male muscular framework

Measure twice, cut once

Machine Intelligence

Based in the Songshan Lake Hi-tech Industrial Zone,
our development centre uses the latest technologies
to produce a less wasteful, more intelligent trunk

Without the killer AI

Technical experts. Technical experts. Technical experts. Technical experts. Technical experts. Technical experts. Technical experts. Technical experts. Technical experts. Technical experts. Technical experts.

3Sexual Chemistry

We're taking our place in the circle of life,
supporting men's health and sustainable forestry
for healthy wood, fertile seeds, and fantastic sex.

Can you feel the love?

The trees

Your wood

Because every tree deserves some photosynthesis ’n chill.

Because every man deserves some Netflix ’n chill.

Tree for all

We've partnered with One Tree Planted
to assist reforestation efforts across the globe,
by planting a new tree for every trunk sold.

You get a trunk, and you get a trunk...

Positively negative

We neutralise the carbon impact of every trunk,
by supporting rainforest conservation projects,
in partnership with Pachama

Something

About the bush

We've teamed up with the Movember movement
to improve clinical outcomes in men's healthcare
by tackling male health taboo, head on

Right in the manhood

Wood for thought

We donate hundreds of pairs of trunks each year,
to men's health foundations and social projects,
supporting wellbeing from the glutes up

Healthy behind, healthy mind

You have (2) software updates available

Everyday Unders

The essential downtime trunk.
Our no-fuss everyday unders
are down for anything.
Made from leafy Austrian beech.

Buy now

Weekend wonders

The perfect weekend wingman.
Our most luxury trunk
is bringing sexy front and back.
Made from exotic African eucalyptus.

Buy now

The essential downtime trunk.
Our no-fuss everyday unders
are down for anything.
Made from leafy Austrian beech.

Buy now

The perfect weekend wingman.
Our most luxury trunk
is bringing sexy front and back.
Made from exotic African eucalyptus.

Buy now

Made from trees. Made from trees. Made from trees. Made from trees. Made from trees. Made from trees. Made from trees. Made from trees.

Weekend wonders

The perfect weekend wingman.
Our most luxury trunk
is bringing sexy front and back.
Made from exotic African eucalyptus.

Buy now

The perfect weekend wingman.
Our most luxury trunk
is bringing sexy front and back.
Made from exotic African eucalyptus.

Buy now

Made from trees. Made from trees. Made from trees. Made from trees. Made from trees. Made from trees. Made from trees. Made from trees.

Our sources.

[1] Redl, B. (2010). Material-Dependent Growth of Human Skin Bacteria on Textiles Investigated Using Challenge Tests and DNA Genotyping. Journal of Applied Microbiology, 108, 450-461.

[2] [4] Lavate, S. & Burji, M. (2016). Study of Yarn and Fabric Properties Produced from Modified Viscose Tercel, Excel, Modal and their Comparison against Cotton. Textile Today, [Online].

[3] Bartsch, P & Kling, G. (2001). What Opportunities Are Available to the Finisher from Today's Point of View when it Comes to Dyeing and Finishing of Lenzing Lyocell. Lenzinger Berichte, 80, 40-48.

[5] Heinrich, F. & Schuster, K. (2006). The Functional Properties of Tencel® - A Current Update. Lenzinger Berichte, 85, 22-30.

[6] Ence | Energia & Calulosa. (2009). Sustainable Forest Management and Eucalyptus.

[7] [8] Shen, L. & Patel, M. (2010). Life Cycle Assessment of Man-Made Cellulose Fibres. Lenzinger Berichte, 88, 1-59.

“Unbelievably soft, super comfortable.
I emptied my drawer and replaced everything with Everyday Unders.”

Jayden Risowski